Introducing Webhooks: Real-Time Link Events

Introducing Webhooks: Real-Time Link Events December 31, 2025 Tim Leland To start the new year off right, we’re excited to introduce Webhooks — a powerful new feature that lets T.LY send real-time link activity directly to your systems. Looking to Create Short URLs? T.LY is the best link shortener service to track, brand, and share short URLs. Create Short Links No polling. No delays. Just real-time events delivered exactly where you want them. What Are Webhooks? A webhook is a mechanism for one app to automatically send data to another app when an event occurs. Instead of asking, “Did anything change?” over and over, webhooks flip the model to “Tell me when it happens.” A simple example • Someone clicks or engages with a T.LY short link • T.LY immediately sends an HTTP request to your server • Your system receives the event and reacts in real time That reaction could be: • Updating a CRM • Triggering a Slack message • Logging engagement data • Automation tools Link Visit Events The first webhook events we’re rolling out are ShortLink Visited, OneLink Visited, and OneLink Link Visited. These events fire whenever a ShortLink or OneLink receives engagement, giving you instant insight into how your links are performing. Common Use Cases • Track campaign performance in real time • Trigger follow-ups when a link is clicked • Sync link activity to internal dashboards • Feed engagement data into attribution systems Instead of waiting for reports, your data flows as soon as a link is used. Precision with Tag Targeting Not every link needs to trigger a webhook — and now, it doesn’t have to. With tag targeting, you can control exactly which links send events. How it works • Assign tags to your short links (for example: email, paid-ads, onboarding) • Configure a webhook to listen only for specific tags • T.LY delivers events only when those tagged links are engaged Why should you add Tags • Keep webhook traffic clean and relevant • Separate campaigns, teams, or products • Avoid unnecessary noise in your systems This is especially powerful for teams running multiple campaigns or managing links at scale. How to Configure a Webhook in T.LY Setting up a webhook takes just a minute and is designed to be straightforward for both technical and non-technical users. When creating a webhook, you’ll configure: • Name – A friendly label so you know what the webhook is for • Endpoint URL –The destination where events are sent • Events – Select which events should trigger deliveries (such as ShortLink visited) • Tags (optional) – Deliver events only for links with selected tags • Active status – Enable or disable the webhook at any time Once active, events start flowing immediately. Built-In Security You Can Trust Security matters when data flows automatically between systems. Every webhook request from T.LY includes a security header: X-Tly-Key This allows your server to: • Verify the request came from T.LY • Prevent spoofed or malicious requests • Safely trust incoming webhook data We strongly recommend validating this header on your endpoint before processing events. Delivery Logs & Resend Support Webhooks shouldn’t feel like a black box. Inside T.LY, you get delivery logs that show: • When events were sent • Whether the delivery succeeded or failed • Response codes from your endpoint If an endpoint was temporarily unavailable, you can resend events with a click — no data loss, no guesswork. This makes it easy to debug issues when setting up your webhooks. Frequently Asked Questions What plans are Webhooks available on? Webhooks are available on T.LY Business plans Do I need to be a developer to use webhooks? No, a developer is not required to set up webhooks. Many marketers use webhooks with tools such as Zapier, custom endpoints, or internal systems built by their team. Can I have multiple webhooks? Yes. You can create multiple webhooks for different events, tags, or destinations. What happens if my endpoint is down? The delivery will be logged as failed, and you can resend the event once your endpoint is back online. Are webhooks real-time? Yes. Events are sent immediately upon occurrence. Start Using Webhooks Today Webhooks turn T.LY from a simple link shortener into a real-time event engine for your marketing and growth stack. Get started now: Go to Settings → Webhooks in your T.LY settings page and create your first webhook in minutes. If you’re already tagging your links, you’re just a few clicks away from powerful automation. • • Analytics • How To • Marketing • Qr Codes • T.LY • Tools Related Posts How to Scan a QR Code on Your Phone Introducing A/B URLs (Rotation URLs) How to Add UTM Parameters to T.LY ShortLinks Tim Leland Tim Leland brings over 20 years of software development experience to the table, creating products used by millions around the globe. He founded T.LY with a vision to build the world’s shortest URL shortener—and since then, the platform’s popularity has soared. Under Tim’s leadership, T.LY has evolved into a top-tier solution recognized for its reliability and ease of use, now serving millions of satisfied users worldwide. • • • • • Editorial Policy Useful Tools Binary To Text Random Integer Set Generator Base64 to Hex Converter Image to Base64 Converter String and Text Repeater 2D Bar Code Generator Newsletter QR Code Generator Spotify QR Code Generator Random Mac Address Generator JavaScript Beautifier PDF to Text Converter Regex Tester What Is My User Agent? Placeholder Image URL HTML to PDF Converter Volume Converter Area Converter Binary to Decimal Converter Hex to Binary Converter Change Horizontal Image to Vertical