Introducing A/B URLs (Rotation URLs)

Introducing A/B URLs (Rotation URLs) February 6, 2026 Tim Leland If you’ve ever run a campaign and wished you could test two landing pages without swapping links everywhere, you’ll like this: T.LY now supports A/B rotation URLs. Looking to Create Short URLs? T.LY is the best link shortener service to track, brand, and share short URLs. Create Short Links • One short link • Multiple destination URLs • A random (or weighted) split per click This is designed for marketers, growth teams, and product folks who want a practical way to test variants—without needing a full experimentation platform just to compare two pages. What are A/B URLs (Rotation URLs)? A/B URLs (Rotation URLs) allow a single T.LY short link to redirect to more than one destination URL. Every time someone clicks the short link, T.LY picks a destination randomly: • Even split (default) if you don’t set weights • Weighted split if you do set weights (e.g., 60/40) This means you can share one short link across: • Ads • Social posts • Email campaigns • QR codes • Influencer links • Partner placements ...and still test multiple landing pages behind that single link. How Rotation URLs work (step-by-step) • You create or edit a short link in T.LY. • You enable A/B rotation (Rotation URLs). • The primary destination can be included as Variant A. • You add one or more additional destination URLs (Variant B, C, etc.). • Optionally, you set weights for each variant. • On each click, T.LY selects the destination via weighted random sampling. • Any standard campaign query parameters (such as UTMs) flow through to the destination. Availability Available on paid plans • • Analytics • How To • Influencers • Marketing • T.LY • Tools Related Posts How to Add UTM Parameters to T.LY ShortLinks How to Customize the Password Page Smart URLs: One Link, Many Destinations Tim Leland Tim Leland brings over 20 years of software development experience to the table, creating products used by millions around the globe. He founded T.LY with a vision to build the world’s shortest URL shortener—and since then, the platform’s popularity has soared. Under Tim’s leadership, T.LY has evolved into a top-tier solution recognized for its reliability and ease of use, now serving millions of satisfied users worldwide. • • • • • Editorial Policy Useful Tools Extract Emails From Text Word Counter Image to Base64 Converter Form QR Code Generator App QR Code Generator E-Address QR Code Generator Zelle QR Code Generator Spotify QR Code Generator Anchor Tag Generator Add Page Numbers To PDF Bulk URL Opener PDF to JPG Converter Glob ToolTest Date to Epoch Converter HTML to PDF Converter Words to Number Converter Area Converter Speed Converter CSV Transpose MTA-STS Checker