How to Add UTM Parameters to T.LY ShortLinks

How to Add UTM Parameters to T.LY ShortLinks January 5, 2026 Tim Leland UTM parameters are an additional layer you can add when you also use another analytics tool (Google Analytics, HubSpot, Adobe, etc.) and want those tools to attribute the visit to a source, medium, and campaign. Looking to Create Short URLs? T.LY is the best link shortener service to track, brand, and share short URLs. Create Short Links So T.LY tracks the click, while UTMs help your other analytics tools attribute that click. Where UTMs live You don’t “add UTMs to the short link.” You add UTMs to the Destination URL that your T.LY link points to. Your short link stays short. How to add UTMs to an existing T.LY link • Open the T.LY Links Page and find the link you want to update. • Open the Update screen for that short URL. • In the Destination URL section, click the UTM button (it’s on the right side of the destination field). • Fill in the UTM fields: • UTM Source (where it came from) Example: newsletter, facebook, partner_site • UTM Medium (what kind of channel) Example: email, social, cpc • UTM Campaign (what you’re calling the campaign) Example: jan_2026_promo, product_launch • UTM Content (optional — which button/ad/placement) Example: header_cta, footer_link, ad_variant_a • UTM Term (optional — keyword/targeting notes) Example: running_shoes, remarketing • Click + Apply UTM. • Back on the link editor, click Save. Done. Same T.LY short link. Updated destination link (now tagged). Example (before/after) Destination URL before: https://example.com/pricing After adding UTMs: https://example.com/pricing?utm_source=newsletter&utm_medium=email&utm_campaign=jan_2026_update&utm_content=main_button You still share your T.LY link as usual — the UTMs only appear in the final destination URL after the redirect. If your destination URL already has parameters If the destination link already contains a ? UTMs get added with &. Already has params: https://example.com/pricing?ref=homepage Add UTMs: https://example.com/pricing?ref=homepage&utm_source=linkedin&utm_medium=social&utm_campaign=q1_launch How I keep UTMs from getting sloppy • Lowercase everything. Pick one style and stick to it. • No spaces. Use underscores or dashes. • ✅ spring_sale • ❌ spring sale • Keep source/medium/campaign consistent across your team. • Don’t include personal information in UTMs (names, email addresses, phone numbers). If you’re not sure what to use, start simple: • source = where it came from • medium = the channel type • campaign = the initiative name That’s enough for most setups. What you’ll see after you add UTMs • In T.LY: you still get your click tracking like usual. • In your other analytics tool, the visit is labeled with your source/medium/campaign, so you can sort and compare traffic as you want. • • Analytics • How To • Marketing • T.LY • Tools Related Posts Updates to the T.LY QR Code Generator How to Scan a QR Code on Your Phone Introducing A/B URLs (Rotation URLs) Tim Leland Tim Leland brings over 20 years of software development experience to the table, creating products used by millions around the globe. He founded T.LY with a vision to build the world’s shortest URL shortener—and since then, the platform’s popularity has soared. Under Tim’s leadership, T.LY has evolved into a top-tier solution recognized for its reliability and ease of use, now serving millions of satisfied users worldwide. • • • • • Editorial Policy Useful Tools WhoIs Lookup Short Domain Finder Text To Binary Gaussian Random Number Generator Bulk QR Code Generator YouTube QR Code Generator SQL Beautifier Random Flag Generator Add Text to Photo EXIF Viewer Typing Speed Test Image Background Remover Markdown to Google Docs Converter JSON to Java Converter SQL to CSV Converter Speed Converter Twitter Thread Maker ROT47 Converter Replace Image Color Duplicate Image